Janis Flippen Public Relations and Social Media

success stories

Ojai Visitors Bureau

Ojai Visitors Bureau

Background: Joined with a marketing team to promote the newly-formed Ojai Visitors Bureau. Helped to launch an aggressive marketing campaign to get the word out on Ojai, which had not been on the travel writer radar for quite some time.

Goal: The goal was to spread the word, create awareness among the traveling press and network with partnering organizations to ‘Think Ojai’.

Results: As a result, nearly 200 travel articles were published on Ojai over a three year period. This included coverage in many high profile publications including Sunset, Westways, Los Angeles Magazine and San Francisco Magazine. The effort included ongoing press releases, media contact, press trips, social media, and media receptions and events. Ojai saw an increase in TOT, Transient Occupancy Tax and a boost in visitor traffic from the combined marketing efforts.

Oxnard Salsa Festival Case Study

Oxnard Salsa Festival

Background: A free, community summer festival, the Oxnard Salsa Festival provides a wide variety of entertainment for all audiences - families to couples to individuals. The Festival includes top name musical entertainment, a large salsa tasting tent and an eclectic mix of exhibitors.

Goal: The goal was to position the event as one of Oxnard’s key festivals by generating public awareness and increasing attendance both locally and regionally.

Results: To achieve this goal, press releases and key messaging was distributed to ‘foodie’ writers & editors and culinary publications, plus salsa-related websites. A ‘buzz’ was also created among general media within Oxnard’s drive-in market, which resulted in calendar listings, feature stories and inclusion in summer round-up stories. Festival coverage appeared in publications such as 805 Living Magazine, the Daily News, LA Times, Saveur Magazine, Santa Barbara News Press, San Gabriel Valley Newspaper Group, Santa Barbara Life Family Magazine and many more. Broadcast coverage included segments on KEYT-TV, KABC-TV (Los Angeles) KTLA-TV (Los Angeles), which included a live remote featuring several participating restaurants. The Festival also received radio coverage locally and with LA Talk Radio and Portada, a daily radio program based in New York. Social media was used to help build the excitement for the Festival on a weekly basis, and engage participants in the many opportunities such as the recipe contests and volunteerism.

American Red Cross

American Red Cross of Ventura County

Background: The American Red Cross of Ventura County provides valuable services to the community responding to tragic local disasters, 24 hours a day. Its dedicated members comprising the Red Cross team provides vital relief to those in need.

Goal: The goal was to create awareness of the many programs within the American Red Cross of Ventura County, attract more volunteers and tell the incredible stories.

Results: To gain attention among many competing non-profit organizations throughout Ventura County, profiles of the local heroes were submitted to the media resulting in feature after feature on the individuals who are making a difference. Publicity efforts also included the distribution of media notices, press releases and advisories to recruit volunteers and to help educate the public on what the American Red Cross of Ventura County provides to residents. Special events were also created to further engage the community to participate in various activities while also involving the local media to have more stories to tell. As a result, the American Red Cross of Ventura County received consistent publicity in the local press each and every week, keeping its name top-of-mind and current. This valuable publicity helped to attract volunteers and much-needed contributions and donations.